Zoos are increasingly operating in a competitive reality. Between the standards of the regional zoo organizations and the architect’s interpretation lays the most important part, the creation of a new concept. Erik van Vliet joins you for a few days to assist in the development. Creating animal exhibits that tell an appealing story and will be remembered, is the goal. Credible biogeographical themes never fail to touch and inspire but there are surely other stories to tell about wildlife and conservation. Zoos need to find their unique selling points.